Best Business Plan Template PDF for Startup 2021, sample business plan outline.

Sample business plan outline

But what should a business plan include to take effect? Here are the essential parts you should write into a business plan:

For more accurate OCR results, you can click the "Settings" icon. You will notice that the OCR applied zone are automatically marked as Texts, Images or Tables in different colorful areas, you need to check if all OCR applied zone is marked correctly, if not or improperly, manually adjust (deleted the mark box first, then click on one of the icons under OCR applied zone, now you can drag a mark box to select all zone you want to be marked as the format you prefer). For example, if you want to output a part as table, remove the mark box in this zone, click on "Mark Tables" in the OCR applied zone, then drag a mark box to select those contents you want to mark as Tables. You can resize the mark box by dragging its corners. This is done to make sure all the parts are recognized properly and will be outputed with good formatting.

  1. Download Readiris 16 for Windows, install and launch on your Windows PC.
  2. Click “Insert” to open the business plan template PDF with the program.
  3. Choose the language and output format.
  4. Save the file onto your Windows PC.
  5. Open the editable version of your business plan template, then edit in defaulted processor to create your own business plan.

Steps to Create Your Own Business Plan with PDF Converter OCR

Why Need A Business Plan?

Sample business plan outline

There may be different versions of business plan template, Word or PDF. Here we recommend you to pick PDF format, since PDF are much more flexible to be shared on different platforms, also there won’t be mess-up when opening the PDF files in different viewers.

PDF Converter OCR, is a mac PDF program designed to create PDF from other documents and export PDF to multiple editable formats for easy editing and sharing. Or put it simply, you can utilize it to:

While for Windows users, there are more choices than that for mac users, here we recommend Readiris 16 for Windows, as many users do.

Sample business plan outline

Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.

We’ve filled out a sample business plan as a companion to our template, featuring a fictional ecommerce business. We’ve noted where—and how—an entrepreneur could add more details to expand on their plans, depending on their goals.

Before you write your own, read through the following business plan example. You can download a copy in Microsoft Word or Google Docs and use it to inspire your own planning.

  • Know your audience. If you’re writing a business plan for yourself in order to get clarity on your ideas and your industry as a whole, you may not need to include the same level of detail or polish you would with a business plan you want to send to potential investors. Knowing who will read your plan will help you decide how much time to spend on it.
  • Know your goals. Understanding the goals of your plan can help you set the right scope. If your goal is to use the plan as a roadmap for growth, you may invest more time in it than if your goal is to understand the competitive landscape of a new industry.
  • Take it step by step. Writing a 10- to 15-page document can feel daunting, so try to tackle one section at a time. Select a couple of sections you feel most confident writing and start there—you can start on the next few sections once those are complete. Jot down bullet-point notes in each section before you start writing to organize your thoughts and streamline the writing process.

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Sample business plan outline

  • Evaluate your business ideas. Whether you’ve got one business idea or many, a business plan can make an idea more tangible, helping you see if it’s truly viable.
  • Plan for your next phase. Whether your goal is to start a new business or scale an existing business to the next level, a business plan can help you understand what needs to happen and identify gaps to address.
  • Clarify marketing strategy, goals, and tactics. Writing a business plan can show you the actionable next steps to take on a big, abstract idea. It can also help you narrow your strategy and identify clear-cut tactics that will support it.
  • Scope the necessary work. Without a concrete plan, cost overruns and delays are all but certain. A business plan can help you see the full scope of work to be done and adjust your investment of time and money accordingly.
  • Hire and build partnerships. When you need buy-in from potential employees and partners, especially in the early stages of your business, a clearly written business plan is one of the best tools at your disposal. A business plan provides a refined look at your goals for the business, letting partners judge for themselves whether or not they agree with your vision.
  • Secure funds. Securing funding for your business, whether from venture capital or a bank, is one of the most common reasons to create a business plan.

  • Executive summary. A one-page summary of your whole plan, typically written after the rest of the plan is completed.
  • Company description. An overview can include many potential sub-sections, from the basics (your type of business model) to the meaningful (your business’ vision and mission statement).
  • Market analysis. Everything from estimated market size to your target markets. It’ll also include a competitive analysis of your industry to address competitors strengths and weaknesses.
  • Products and services. What you sell and the most important features of your products or services. It’ll also include any plans for intellectual property, like patent filings or copyright. If you do market research for your products, it’ll show up in this section of your business plan.
  • Marketing plan. How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy.
  • Logistics and operations plan. Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers.
  • Financial plan. It’s important to include a look at your financial projections. This section includes templates for three key financial statements: an income statement, a balance sheet, and a cash-flow statement.

Our fictional business creates custom greeting cards with your pet’s paw prints on them, and the founder of the business is writing a plan to help understand the market, as well as the logistics and costs involved, to give themselves the best chance of success before they launch.

Sample business plan outline

Business Overview: What type of company are you operating (e.g., a software company, a bakery, etc.)?

What key products/services will you offer and what promotions methods (e.g., radio advertising, pay-per-click ads) will you use to attract customers?

Financial Plan: What are the main financial implications of your company. How much outside funding (if any) do you need? How much revenue can you realistically generate each year over the next five years? Are the profit margins high enough to sustain the company?

On a similar note, in completing your simple template, you might realize the market size isn’t big enough to support the large, thriving enterprise you’d like to create. Or perhaps market trends are moving away from the problems your company’s products and services solve.

Free Business Plan Template PDF Download

Sample business plan outline

Completing this simple template will force you to answer key questions about your company which will help in determining its feasibility and likelihood for success. For example, in choosing the ideal promotions strategy to attract new clients, you will be able to estimate the cost of acquiring new customers. This will allow you to compare that cost to your estimated customer lifetime value and ensure healthy profit margins are possible (or not).

Yet another example of the importance of this exercise is that it forces you to really think about your target customers. The better and more narrowly you can define your target customers, the more cost-effectively you’ll be able to attract them and the more successful you can be in developing value propositions that appeal to them.

Click here to download the pdf version of our simple business plan template.

Sample business plan outline

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Financials

Sample business plan outline

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Sample business plan outline

The courses are available anywhere, anytime, on any device, and you can take them at your own pace.

Business concept
Current situation
Key success factors
Financial situation/needs

Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Strategy

Sample business plan outline

Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services

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