Blog writing services employ professional blog writers who have trained and learned all there is about content writing, thus the results and impact of their work is there for all to see. They’ll not just write but take care of SEO, the quality of write-up will be well above par, and content will always be highly relevant.
However, if they charge obscenely low rates and promise impossible targets, then they’re lying to you. The best way to check their authenticity is to look for their presence online, or to get a referral from a satisfied client. That way, you’ll be sure that you’re availing a tried and tested service.
When working with bloggers, you need to discuss their rates, their assurance of meeting deadlines, and their emphasis on quality. If their rate is too low, then you’re probably dealing with a novice. There is a chance that you might unearth a gem. However, there is risk involved.
They ensure that your content hits home with your audience and caters to their tastes and your requirements. Whether you need content to sell your product, promote your service, or gauge your audience’s interest, they’ll deliver.
What Makes Our Blog Writers Your Best Option?
Full-time bloggers are useful when it comes to delivering on the same kinds of topics week after week. However, if you want to post on a variety of different topics, you’re at a disadvantage.
- 3 star quality : This is the most expensive option of the three. You have to pay a full time salary, 401K, benefits, and have office space for your blogger. Another major consideration is time. You’ll have to manage one other employee and give them feedback regularly..39 per word
- 4 star quality: This isn’t a matter of opinion, it’s a fact. Blog writing agencies have a structure that monitors quality of work and service deliverability. Any other portal will just connect you to blog writers that will take up your project. However, an agency will make sure they deliver on time and on quality. If done correctly, blogging can be a game changer for your business..06 per word
- 5 star quality: You can also hire a blogger to promote you business. They would write content, source images and publish the content directly on your WordPress. Put your blog on auto-pilot by hiring a blog writing and publishing service..08 per word
With blog management, you will pay fixed rates for services, have access to expert blog writers across different niches, and have them adhere to specific project deadlines. All of that’s invaluable when you’re trying to build up readership and continued interest.
- Is optimized for search engine results
- Includes images and headings to increase content readability
- Has links and call-to-actions that boost search engine results and conversions
Before you start posting your job or searching forums for writers, it’s important to know what you’re looking for.
You hire someone to write your posts. You sit back, the posts come in, you get more engagement and more business.
We published a detailed post about job posting boards, forums, and even searching for Twitter to find freelancers. If you’re ready to find that perfect writer, that’s a good place to start.
A good example of this is Jon Morrow, who writes brilliant posts about his take on blogging, life after his accident, and “living in paradise.” 2 Jon Morrow talks about how to quit your job and get paid to change the world in this post: www.problogger.com/how-to-quit-your-job-move-to-paradise-and-get-paid-to-change-the-world You’ll also find many freelancers contributing great how-to content to Morrow’s SmartBlogger blog. 3 Morrow’s Smart Blogger blog is packed with tips to help freelance writers succeed
What to look for in a blog writer
If you have a content blog sharing great advice, maybe it doesn’t matter so much who wrote it, as long as the content is unique and the writing is high quality. 1 Two good examples of this are inkbotdesign.com or contentmarketinginstitute.com .
Your readers need to be well-fed! They’re not going to keep coming back if there’s nothing new to come back for…
As tempting as it might seem to hire a blog writer, you should first consider how important it is to use your own voice in your blog posts.
The tip we most often share about using Upwork is to use the applicant filters. There, you can individually invite the freelancers you are most interested in working with (as opposed to letting Upwork send you applicants.)
A great blogger is going to be someone who goes beyond being just a good writer. They need to understand a business's goals, their audience, and how the two interact. If you want to use a blog to increase sales, for example, but never once mention your product in a useful way, you probably won't see the results you're looking for.
"In the blogging sphere, it's easy to get wrapped up in your highlight reel and only producing content that is perfect or what's trending. It doesn't always happen that way in life, as things change, and delving into the less than glamorous side of blogging provides readers a real look at the blogger as a person, rather than merely a personality."
I'm a writer, editor, and a green crunchy treehugger who embraces new media and social networking to help spread the word about positive social change. I dig solar and wind energy, green tech and clean tech, organic farming, permaculture, mushrooms, bicycles, and homesteading topics.
Seen in Entrepreneur, Inc, Huffington Post, Fast Company, Lifehacker, etc. I have written several articles with exclusive contributions from Fortune 500 CXOs, eminent entrepreneurs and the world's biggest experts in the sales and marketing space. I have ghostwritten articles for Harvard Business Review, Business Insider, Entrepreneur, American Banker and more.
They are salespeople.
Often regarded as the original digital journalists, bloggers have transformed online writing for several decades — and counting. From the dawn of the Internet, these typing wordsmiths have used any forum available — from Wordpress and Blogger to video posts and social media channels — to share their expertise with world wide web. Many bloggers have built a successful and dynamic career from their posts, often turning into modern-day influencers thanks to their impressive followings that trust their expertise, opinion and guidance.
Experienced & reliable freelance writer! I have contributed to major media outlets including Vice, Sports Illustrated and the Times of Israel. I also worked for NBC Sports at the Rio and PyeongChang Olympic Games. In addition, I've written SEO-boosting articles, blog posts and website copy for more than a dozen organizations.
Because of this success, many businesses have started to create their own content destinations, creating clicky, readable and easy-to-digest articles that creatively share their brand message and help to move numbers. But, starting a career as a business blogger is ripe with competition since it definitely takes hustling and a niche skill set. Even so, it isn’t impossible. Here, a few ideas to propel your work and strategy.
Roy Rasmussen, coauthor of Publishing for Publicity and ghostwriter of two Amazon bestsellers, is a freelance copywriter who helps small businesses get more customers and make more sales. His specialty is helping experts reach their target market with a focused sales message. His most recent projects include books on cloud computing, small business management, sales, business coaching, social media marketing, and career planning.
Simply put, the better writers will cost more. The person who came in at well over $100/post was an outlier and not statistically representative, but that person clearly had the most experience and wrote for a few reputable tech magazines in the past. He was good, but I couldn’t afford that.
On any writer who you decide to hire, I recommend you have a signed agreement between you and them. The key elements of that agreement should include:
Some niches don’t require as much content flow as others so it might be just fine to write it all yourself (especially if you enjoy it). In my case, PCMech is in the technology niche and that niche usually sees a LOT of content flow. If PCMech was updated only as often as this blog, it would die off. So, since a higher volume is needed, I need more fingers on the keyboards.
When you post an ad somewhere for it, you need to pay attention to the way you post the ad. Think of it like a blog post. Make it interesting, have a call to action, and be sure to provide all relevant details. Look at it from THEIR viewpoint. What would attract a good writer to respond to your ad? Take into account the following:
What To Pay Them
I also got a few companies responding to me, where they have a team of writers and could generate content on whatever I asked them. My recommend: steer clear of that, too.
It can be pretty time intensive creating all your own content. So, depending on your business model and your intentions, there are times when hiring other writers is the best way to go. It is what I do over on PCMech and, were it not for them, PCMech wouldn’t exist. I simply don’t have time to keep up with that site and this one all by myself.
As you evaluate them, I recommend that you try to respond to everybody who replies – even if you think they’re no good. Be polite, and part of that is replying. If you need more information from them, ask for it. The ones that stand out, flag the message so you can pay special attention to it.
Secondly, writers cost money so your business model needs to be considered. Will you be making enough money to pay them? Can you set things up so that the ROI of each writer makes them profitable for you?
Don’t underestimate creating a job posting. Be clear whether this is a remote work position or a freelance gig. However, if you have an email list why not pitch to individuals who already have shown they love your content to see how many writers are there? This can be a great way to get writers who are already familiar with your content and your voice.
But before you can hire anyone, you need to begin with a search. While it can take some time and experience to get comfortable with the process of choosing between applicants, the good news is that there’s no shortage of writers out there.
If you have a site doing well, being able to scale up the content that produces income for you will help you take your site and your business to the next level. Learning how to hire a good new blog writer will help you take that step.
If you own a website that gets any amount of traffic, it’s only a matter of time until your email inbox is flooded with cold pitches to write a guest post for you. If you’ve read even a handful of those articles that get sent, you know they’re almost always terrible.
How (and Where) to Find Good Freelance Writers
You can also easily post jobs on LinkedIn, or even on Craigslist. While Craigslist can be the epitome of hit or miss, I’ve found a couple good writers there before. Hire for one or two test articles, do the same for the first follow up article, and if both look good then you may have just vetted an excellent content writer for the price of two blog posts.
The best reason for hiring writers isn’t to replace yourself, but to scale up the amount of content you’re producing for your site (or sites). There comes a point where the income is good, the traffic is great, and there are too many keywords for you to hope to cover in years. In that situation, it’s not too hard to see that spreadsheet of unwritten blog posts as money left on the table.
There is potential still here on Upwork, but this platform is not what is used to be. Google “Upwork review” and you’ll find no shortage of YouTube videos and Google listings that paint a less than flattering picture. You might be going through dozens and dozens of applications from writers you shouldn’t consider hiring, wasting a lot of time.